Sports Watches: Why Jaeger-LeCoultre Jaeger-LeCoultre Watches Feel Casual and Sporty?

In the unique country of Switzerland, many excellent watchmaking brands have been born here. As a leader in Swiss watchmaking brands, Jaeger-LeCoultre has brought together numerous watchmaking techniques since its birth in 1833. At the same time, it has constantly kept pace with the times and pursued innovation, becoming a pivotal presence in the history of watchmaking. In 2018, Jaeger-LeCoultre added a new series-Beichen series. The Beichen series is very different from previous Jaeger-LeCoultre watches. Its appearance tends to be casual and sporty. In more than a year from last year to this year, the Jaeger-LeCoultre Beichen series has gradually been accepted by everyone.

Why did Jaeger-LeCoultre launch the Beichen series? Regarding the Beichen series, some friends will inevitably have questions. Why does Jaeger-LeCoultre launch this new series?

The prototype of the Jaeger-LeCoultre Beichen series can be traced back to 1959, when Jaeger-LeCoultre’s first diving watch with an alarm function, the Memovox Deep Sea, was used to remind divers to return to the surface in time. Subsequently, Jaeger-LeCoultre continued to conduct in-depth research and development on this watch, and launched the Memovox polar alarm watch in 1968. In 2018, Jaeger-LeCoultre incorporated modern aesthetic features into this historical prototype watch and named it the series, from which the Beichen series came.

In fact, it is not that Jaeger-LeCoultre has never produced sports watches in the history of watchmaking. For example, the classic Reverso series was originally designed for polo sports. However, the watches in the Reverso series have a dignified and elegant appearance, so we also regard them as formal watches. Over the years, the field of sports watches has been highly sought after by watch enthusiasts, especially diving watches. The emergence of the Beichen series is in line with the modern trend of wearing watches. For Jaeger-LeCoultre, the birth of the Beichen series is an inevitable result.

The watches of the Jaeger-LeCoultre Beichen series have certain advantages in the market. At least my friends who like to play with watches are very interested in the Jaeger-LeCoultre Beichen after seeing it. Take a new Jaeger-LeCoultre Beichen series watch just released this year - the new Jaeger-LeCoultre Beichen series calendar watch limited edition as an example. Why is its advantage so outstanding?

1. Elegant and vibrant appearance design

This year's newly launched watch of the Jaeger-LeCoultre Beichen series has the familiar Beichen series design, but also incorporates modern aesthetic features, such as the lugs are designed to be shorter and look more appropriate; the bezel has become slimmer, revealing more dial space. Jaeger-LeCoultre selects materials from historical models, but it also takes into account modern people’s pursuit of aesthetics.

The dial adopts a three-layer concentric circle layout. The color of the central disk is relatively darker, so that it can contrast with the color of the main dial and create a sense of hierarchy. The blue color of the dial has a gradient effect, which is more noticeable under light or sunlight. The hands and hour markers are coated with luminous coating, which is also a kind of sports. If it is a real dress watch, generally speaking, it will not use luminous coating.

2. The double crown design that people can remember at a glance

The double crown design comes from the historical model of 1968. One crown is set at 2 o'clock and the other crown is set at 4 o'clock, forming a visual symmetry. The design of the double crown is very subtle. Compared with common watches with rotating bezels, one of the crowns controls the rotating inner ring, which can avoid accidentally touching the rotating bezel and improve safety.

3. Functionally stable 899 movement

Caliber 899 is one of the common movements in Jaeger-LeCoultre three-hand watches. Of course, it has also been upgraded in the new Jaeger-LeCoultre Beichen series calendar watch limited edition. The movement uses a card-free balance spring and a unidirectional winding device. The automatic disc is fixed by a ceramic ball bearing, which improves the performance competitiveness of the movement.

Jaeger-LeCoultre has witnessed the changes in Swiss watchmaking since its long history. The birth of the Beichen series is a bridge for Jaeger-LeCoultre to inherit the past and open up the future. Regarding the Jaeger-LeCoultre Beichen series, it is not just a sports watch. It combines the classic beauty of a formal watch with the vitality of a sports watch. It incorporates modern trend aesthetics into the retro aesthetics, and this is how the iconic Jaeger-LeCoultre Beichen series was born.